According to Tetra Pak Index 2018, the online grocery segment in the country is expected to grow significantly and double its market share within the next three years.
Tetra Pak Malaysia, Singapore and Philippines MD John Jose said the widespread use of smartphones has contributed to the growth in online channel for the food category.
Meanwhile, consumer market research company Kantar Worldpanel Malaysia's business group director Cynthia Su said that the food category has been charting a notable upward trend with one out of every three online shopper purchasing food items.
This findings are consistent with the results of the market research conducted by Taylor's University postgrad students that we presented during the official launch of The Italian Emporium last August, which highlighted the interest of Malaysian online users to purchase Italian food products online.
Our objective with The Italian Emporium is to capture this trend and bring authentic, high quality Made in Italy groceries into Malaysian homes through ecommerce.
The original article can be found at the following link: https://themalaysianreserve.com/…/trend-boosts-online-groc…/