The Italian Emporium, a joint initiative between IMBA and Lazada Malaysia, is an e-commerce platform on Lazada website and mobile app dedicated exclusively to showcase Italian brands and Made in Italy products. This platform will initially allow sellers to reach buyers in Malaysia and Singapore, but soon it will give access to all South-east Asia markets, leveraging the Digital Free Trade Zone.
The Italian Emporium will be the first digital window for Made in Italy products and brands in South-east Asia. It will represent a great opportunity for vendors to gain traction in the e-commerce market in this growing digital era and to increase awareness among South-east Asia consumers about the value and quality of authentic Made in Italy products and brands.
The Offical Launch event will take place on August 2nd at The Westin, Kuala Lumpur.